Terms of Service

Last Updated: January 2, 2025

Welcome to Assel and CO (“Assel and CO,” “we,” “us,” or “our”), an online platform for purchasing lab-grown engagement rings and related products. By accessing or using our website at https://asseldiamonds.com operated by Incastle LLC (the “Site”) or by placing an order, you agree to be bound by these Terms and Conditions (the “Terms”). If you do not agree to all the terms and conditions herein, please do not use the Site or Services.

Please review these Terms carefully before purchasing any products through the Site.

1. Eligibility and Use of the Site

1.1 Legal Age

You must be at least 18 years old or the age of majority in your jurisdiction to use our Site and Services. By using the Site, you represent that you meet these requirements.

1.2 Intended Purpose

The Site and Services are provided solely for your personal, non-commercial use. You agree not to reproduce, duplicate, copy, sell, resell, or exploit any portion of the Site or Services without our express written permission.

1.3 Location

We operate from the State of Washington in the United States (“WA”). We make no claims that our Site or its content is accessible or appropriate outside of the United States. If you access the Site from outside the United States, you are responsible for compliance with local laws.

2. Privacy Policy

Your use of the Site is also governed by our Privacy Policy, which is incorporated herein by reference. Please review our Privacy Policy to understand how we collect, use, and share your personal information.

3. Account Registration

3.1 Account Creation

You may be required to create an account to access certain features of the Site or Services. You agree to provide accurate, current, and complete information, and to promptly update such information if it changes.

3.2 Security

You are responsible for maintaining the confidentiality of your account login credentials and for all activities that occur under your account. If you suspect any unauthorized use of your account, you must notify us immediately.

4. Product Information and Availability

Our Site offers lab-grown diamonds, engagement rings, and related products. We strive to provide accurate descriptions, images, and pricing. However, product colors and details may vary slightly due to monitor settings or production processes.

All products are subject to availability. We reserve the right to limit quantities or discontinue any product at any time without notice. If a product you ordered is unavailable, we will notify you and issue a refund or suggest an alternative product, at our discretion.

Where applicable, lab-grown diamonds may come with gemological certifications (e.g., IGI, GIA). Certification details will be outlined in the product description. Any accompanying physical certificate will be shipped with your order.

5. Pricing and Payment

All prices on our Site are shown in U.S. Dollars (USD), unless otherwise noted. Prices do not include taxes, shipping costs, or any other fees. We reserve the right to change prices at any time without prior notice.

We accept major credit and debit cards, as well as third-party financing platforms. By providing your payment information, you confirm you are authorized to use that payment method.

Sales tax is collected as required by applicable jurisdictions, based on your shipping address.

6. Order Processing and Acceptance

Your order is an offer to purchase our products. We reserve the right to accept or reject any order in our sole discretion. Receipt of confirmation does not guarantee acceptance.

If you need to modify or cancel your order, contact us as soon as possible. We cannot guarantee changes once the order is in fulfillment.

7. Shipping

We provide free shipping within the United States. Risk of loss transfers to you once the order is handed to the carrier. International customers are responsible for customs duties or additional fees.

8. Returns, Exchanges, and Refunds

We offer a 30-day return policy for items in original, unworn condition with all documentation. Refunds will be made to the original payment method. Final sale items (e.g., custom or engraved products) cannot be returned.

9. Warranty and Repairs

We may offer a lifetime warranty against manufacturing defects. Contact us for warranty service or repair inquiries. Non-warranty repairs may incur charges.

10. Intellectual Property

All content, logos, and designs on this Site are owned or licensed by Assel and CO. You may not reproduce or modify any materials without written consent.

11. User Conduct and Submissions

You agree not to use the Site for illegal or disruptive purposes. Submitted content (e.g., reviews or comments) grants us a perpetual, royalty-free license to use and display that material.

12. Disclaimer of Warranties

The Site and all services are provided “as is” without any warranties, express or implied, including merchantability or fitness for a particular purpose.

13. Limitation of Liability

To the fullest extent permitted by law, Assel and CO is not liable for indirect or consequential damages. Our liability shall not exceed the amount paid for the product giving rise to the claim.

14. Indemnification

You agree to indemnify Assel and CO for any claims arising from your breach of these Terms or misuse of the Site.

15. Dispute Resolution and Governing Law

These Terms are governed by the laws of Washington State. Any disputes will be resolved in courts of King County, WA, unless arbitration is required under the American Arbitration Association in Seattle.

16. Changes to These Terms

We may modify these Terms at any time. Updates will be posted on this page, and continued use constitutes acceptance.

17. Severability

If any provision is held invalid, the rest remain enforceable.