Privacy Policy

Last Updated: June 20, 2025

This Privacy Policy describes how Assel & Co (the "Site", "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from asseldiamonds.com (the "Site") or otherwise communicate with us.

By using or accessing our Services, you agree to this Privacy Policy. If you do not agree, please do not use or access the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated version on our Site and revise the "Last Updated" date accordingly.

How We Collect and Use Your Personal Information

We collect personal information from various sources over the past 12 months, depending on how you interact with us. We use this information to communicate, provide, and improve our Services, fulfill legal obligations, and protect our users and systems.

What Personal Information We Collect

Information We Collect Directly from You

Information We Collect About Your Usage

We may collect data about your interactions with the Site, including IP address, device and browser info, and network data via cookies or similar technologies.

Information from Third Parties

We may receive your information from vendors such as Shopify, payment processors, and advertising partners.

How We Use Your Personal Information

We use personal data to provide products and services, handle orders, improve user experience, communicate with you, prevent fraud, and market products.

Cookies

We use cookies to enhance your browsing experience. You can manage cookies in your browser settings, but blocking them may impact functionality. For Shopify-related cookies, visit Shopify Cookie Policy.

How We Disclose Personal Information

We share data with vendors, business partners, affiliates, and in compliance with legal requirements. We do not sell sensitive personal information without consent.

User Generated Content

Any content you post publicly (e.g., reviews) may be visible to others. We are not responsible for how others may use this information.

Third Party Websites and Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices or content.

Children's Data

We do not knowingly collect data from children under 16. Parents may contact us to request deletion of their child's data.

Security and Retention

We use reasonable measures to protect data but cannot guarantee perfect security. Data retention depends on business and legal requirements.

Your Rights

To exercise these rights, contact us at support@asseldiamonds.com. We will verify your identity before processing requests.

Complaints

If you have complaints about how we process your data, contact us. You may also lodge a complaint with your local data protection authority.

International Users

We may transfer and process your information outside your country. Transfers from Europe rely on Standard Contractual Clauses or other lawful bases.

Contact

For any questions, contact us at:

Email: support@asseldiamonds.com
Address: 16050 Cleveland Street, Apt 202, Redmond, WA, 98052, US